How to build a bakery

Last week we received our crowdfunder copy of Knead to Know More, the microbakery handbook from the Real Bread Campaign. The first edition helped a number of small bakeries find their feet, including Loaf which was about to move from Tom’s kitchen to Stirchley High Street. This new edition has been totally updated with lessons learned.

While it looks like a cookery book, there’s actually very little about breadmaking inside. This is about the business of baking, from funding and equipment, to pricing and selling, to employing and accounting. A lot of this could be covered by a basic small business guide, but the value here is the specific inside knowledge.

Take Loaf, for example. As a bakery we occupy a strange middle-ground. We’re not an automated, mass-production bakery, but we do produce a lot of bread. Our bread, pastries and sweets are made by hand but the equipment we use alongside that, from the mixer to the fridges to the oven, is industrial grade. How did we know what to buy?

Some of our knowledge comes from hiring people who have worked in more traditionally commercial environments, or by going on a class where industrial equipment is used. But a lot of it is research, talking to friends and suppliers. This book reads like a brains-trust of people who’ve been there and are happy for you to learn from their experiences.

Knead to Know More is surprisingly comprehensive, covering everything from the building you bake in to the labelling of your bread. It was great to see a section on health and welfare covering manual handling and flour dust (‘baker’s lung’ is a real problem in our industry), but also sleep and mental health.

There’s also a decent chapter on Community Supported Baking, an alternative to traditional investment loans that anchor your business in the community it serves. This was how Loaf initially funded our move to the high street and it’s good to see the process formalised here.

Ultimately this is a level-headed book about sustainably growing a bakery business from a hobby into something valuable to yourself, your customers and your community.

If you’ve spent your lockdown accidentally creating a bakery business in your kitchen and are pondering the next step, this is a great place to start. Our copy is on the shelves in the cookery school and if you’d like to borrow it for an afternoon before buying your own, let us know.