Loaf and Stirchley Stores on ITV Central News

We were featured on Central News last week in a short film about artisan food and drink producers in the Midlands. The feature has now been put online here, where you can also view two other films about local artisan producers. Enjoy!

Come Dine With You?

Just received this email from ITV – any Birmingham blokes fancy applying for come dine with me?

Channel 4’s television show ‘Come Dine with Me’ is coming to film episodes in Birmingham this September!  We are looking for fun people from all walks of life; so if you are over 18, based in Birmingham and think you are a dab hand in the kitchen get in touch ASAP!!

Casting closes  very soon so the sooner you get in touch the greater your chance of getting on the show!!

We’d love to hear from everyone, but are particularly keen to hear from men so do feel free to forward information on to any gentlemen you think might be interested in taking part!

Get in touch via email or phone stating where you’re from and please provide a contact number so that one of the team can get in touch for a chat!


0207 157 4655


The Come Dine With Me Team

Can the Midlands Produce Britain’s Best Dish?

I officially left my job as an NHS nutritionist on Tuesday. It was a strange moment as I headed out of the building, leaving behind me four and half formative years of working on the front line of food and public health, and heading into the unknown world of running a new food social enterprise. Then my phone rang. “Hello?” I said. “Hello, this is Christina from ITV” said the voice on the other end. YES, I thought, my gamble has paid off, goodbye NHS, hello Ant and Dec. “I was wondering whether you’d help promote a cooking programme for us”. Ugh. No River Cottage meets Jamie at Home TV series for me after all.

Nonetheless I was all ears, not wanting to miss an opportunity to show off Birmingham’s cooking talent. As it turns out, ITV are about to start auditioning for the 4th series of Britain’s Best Dish. The programme is an amateur cookery competition in which they celebrate local produce and fantastic home cooking. Birmingham auditions take place 15th May, so please do go for it. Lets show the nation that Birmingham’s not just about Michelin stars, we’ve also got some of the best home cooking in the country. Email bestdish@itv.com to enter. Tell them I sent you. Check out the flyer below.