News

Real Bread Campaign is under threat!

The Real Bread Campaign was set up to fight for better bread in Britain, but it’s future is under threat.

Co-founded in 2008 by Sustain and Andrew Whitley of Bread Matters, the Real Bread Campaign has recently lost it’s main provision of funding and is looking for support. Starting with a basic definition of Real Bread being made without the use of any artificial additives, “the Campaign seeks, finds and shares ways to make bread better for us, better for our communities and better for the planet”.

Real Bread Campaign website

Can you help save the Real Bread Campaign by becoming a member?

Loaf is a member of the Real Bread Campaign because, like so many of our customers, we believe the UK is loosing the traditional skills to bake tasty, wholesome, handmade bread leaving us with cheap, mass-produced additive-filled factory loaves. Not only are these loaves filled with chemicals and therefore unhealthy for us, but they are often transported long distances and therefore damaging to the environment. That’s why we started our community supported bakery to provide healthy, Real Bread to our local community, and through the loaf cookery School teach as many people as possible how to make Real Bread. As well as selling good food, we are also able to help other local people like us restore our local high street to the thriving community it once was.

Chris Young, the Real Bread Campaign co-ordinator says; “Until we secure new grant funding, the only money Sustain (the charity of which we are part) has to run the Campaign comes from membership fees and donations, so getting new members is more important than ever to ensure our survival”.

Bread Lovers

So Loaf is asking bread lovers like us to sign up as Real bread Campaign members and spread the word via Twitter (@RealBread) and Facebook (realbreadcampaign). As a member you’ll receive discounts on courses, a quarterly magazine, access to an online forum for tips and advice on bread making, and more. You can also make a one off donation here. Find our how more on the real bread Campaign website: www.sustainweb.org/realbread

Read Loaf’s Real Food Manifesto to find out why we do what we do.