Calling yourself a community bakery is easy. How to be a community bakery is a whole other thing and something we revisit often. It turns out there are as many definitions of community as there are people and we’re always up for trying new things where we can.
Until Justin got in touch about Bournville FC’s under 12 girl’s squad, sponsoring a local sports team had honestly never occurred to us. Usually the clubs approach the chains for some corporate social responsibility money but that didn’t sit well with him, so he emailed us on a whim.
We quickly agreed that this was definitely something we wanted to do and as of this season the girls are playing in brand new shirts with Loaf logos. Nice!
Rach and Pete went along to Rowheath playing fields on Saturday to cheer them on and get some photos, more of which are posted below. It’s totally grassroots with parents shouting encouragement from the sidelines, but these leagues feeds into the professional clubs with scouts often visiting the games.
We’re hoping we can make this an ongoing thing, with talk of special cookies for match days and match reports in the newsletter, but mostly we’re just happy to be helping these awesome girls out!