Bringing Back Real Food


As a food based social enterprise, Loaf aims:

“To promote real food and healthy living in Birmingham, and build community through food ”.

This means bringing forgotten food skills and real food back to our kitchens through our cookery courses, community bakery and pop-up events, and helping to restore our local high street at the same time. Any profit made through these projects is directed towards furthering Loaf’s social objectives. Loaf believes everyone has the right to eat real food. Check out what we mean in our Real Food Manifesto.

Illustration: www.walternewton.comIn the Beginning – Loaf originated in August 2009 as a community supported bakery run from the south Birmingham home of Director, Tom Baker and his wife Jane. Originally baking for neighbours once a week using a wood-fired oven in his garden, Tom went on to teach forgotten food skills from his home kitchen marking the beginnings of the Loaf Cookery School.

Bringing Real Food to the High Street – Today, Loaf has a successful cookery school and full time bakery on Stirchley high street in Birmingham, launching in September 2012 with fantastic support from the local community, a growing national reputation, and an ever expanding and dedicated staff team.

To find out more visit our Cookery School  and Community Bakery pages, sign up for our quarterly newsletter or pop in to buy our bread (every Tuesday – Saturday). Loaf is a registered company (limited by guarantee) – no. 6990165

Check out this film made about us when still based at Tom & Jane’s house by Paul McHale of Old Dead Eye Film:

The Starter from Old Dead Eye on Vimeo.

The Loaf Team

Loaf currently has eight members of staff, six of whom are also directors. We run Loaf together as a workers’ co-operative. We’re hugely thankful to a range of freelance and volunteer professionals for their time, skills and support, including guest cookery school tutors and assistants, Loaf directors, designers, illustrators, carpenters and website gurus. You know who you are. We are also lucky to have the support of an advisory board, who have a great deal of expertise between them which we have the benefit of.

To find out about the Loaf Staff Team and Advisors visit our Introducing: the Loaf Team page

Press Clippings

For all media enquiries please email or call Tom or Nancy on 0121 4587682

Recent Press Clippings:

Telegraph, January 2016: Britain’s 20 best bakeries

Guardian, December 2015: Top foodie courses around the country

Birmingham Post, a berry nice way to find your supper, 25 Sept 2013 (page 11)

Review of Loaf’s Forage and Cook course at Loaf  Cookery School

Birmingham Post, 25 Sept 2013

Birmingham Mail, Friday Live, 5 July 2013 (page 23)

CANeat pop-up receives 5* food review – read our blog

CANeat 5* Birmingham Mail review

Brussels Airline, bthere Magazine, May 2013

Brussels Airline bthere Magazine May 2013

The Sunday Telegraph, Seven Magazine, 3rd March 2013

Loaf Community Bakery is featured as one of Britain’s top five bakeries by the Fabulous Baker Brothers – read our blog

Sunday Telegraph 03Feb2013


Press Clippings: The Good Old Days…

Birmingham Post 16th October 2009 “Flour Powers a Revolution” – Loaf Director Tom Baker was the main feature in the ‘Friday’ supplement of the Birmingham Post. The full article can be read here, or click on the individual images below. This was right at the beginning!

Baker 1Baker 2Baker 3